Our Approach: Search Engine Marketing

Effective Search Engine Positioning is a fusion of advanced skills and expertise; technical, web design, development and marketing knowledge. Through research and development we have developed unique products and technologies that assist us in obtaining consistently high rankings on search engines and in driving highly targeted traffic to websites.

K Position believe that to successfully position your website involves a cyclical process whereby we thoroughly analyse your website, industry, objectives, threats and opportunities. This enables us to identify your target audience and relevant key phrases, from which we then develop a fully optimised website or indeed optimise your existing site, in order to achieve the level of search engine marketing you require. We then analyse our work to monitor your progress and re-optimise when necessary.

The Search Engine Positioning process

Based on your industry and key specialisms, our team will thoroughly research and identify your most relevant key phrases. This will provide us with various details about the popularity of the search terms, as well as the number of websites competing for positions. From this information, we will then work with you to select the most effective key phrases from this list.

We will:

• Look at your objectives
• Identify which delivery mechanism will generate the best results
• Identify all the key phrases relevant to your industry and determine which are the most searched
• Select those key phrases that will generate the highest Return On Investment (ROI)
• Work out the ROI on the various techniques we can use
• Identify the opportunities for information sites relevant to your business
• Identify the most appropriate revenue generating PPC engines
• Execute the campaign and provide a complete management solution through our software and direct client handling

K Position will implement the highest generating ROI no matter what the budget. There are a number of things we can do for you upon analysis of your business and marketing requirements (see techniques).

Rapid Deployment Campaigns

These solutions involve optimising or positioning for your existing website and are for companies new to positioning who want to generate more targeted traffic very quickly.

Bespoke Corporate Campaigns

These solutions may involve a combination of our services and solutions, depending on your requirements. We will work with you to determine exactly what it is that you need from a positioning campaign and explain what it is that we can do for you to help meet your objectives.