Why is Search Engine Marketing so important?

Search Engine Marketing generates a better Return On Investment than conventional forms of marketing such as direct mail, advertisements or trade shows. This is because search engines target people who are already specifically interested in your products or services. The potential growth in sales as a result of being moved to the top of the search engines can be immense.

350 million searches are made every day and Google currently has over 2 billion web pages in their index. Your website needs to appear on the first or second page of the search results to even stand a chance of being accessed by relevant customers.

What does "search engine optimisation" mean?

Search Engine Optimisation is the art of enhancing your website to suit the algorithms of the search engines and/or the human editors of directories. So when potential customers search specifically for your products and services, the search engines and directories choose your web site over your competitors, therefore listing you at the top of their search results.

Do I need to optimise my website?

Not necessarily it depends what type of campaign you require. In some of our campaigns the search engine doesn't index your site, instead it indexes your information site, which we build to be search engine friendly. You can continue to update and add new features to your site without any change in your website rankings. We do however offer bespoke corporate campaigns where we do optimise your main website.

How do I pick the best Key Phrases?

Don't worry we will supply and advise you on the most appropriate and beneficial keywords and phrases to use, this will be dependant upon your industry and the customers you want to target. Every day we monitor which phrases are being typed into search engines, using our own technology platform - Key Phrase Finder - and so we can analyse what will be most effective to bring relevant traffic to your website.

Do you use thousands of links on my information site?

No. Putting thousands of irrelevant links on your information site can often have a detrimental effect on your rankings. This is a technique some lesser agencies use to artificially create links with the aim of "Fooling" search engines such as Google and FAST into making the pages more relevant - this will rarely result in success for any sustained period.

Why should I use K Position?

Our search engine marketing campaigns are different because we will not supply irrelevant keywords just to get you on the front page of search engine results. K Position's packages are based on real search terms or phrases that people commonly use to find products or services within your industry. This ensures that the increased traffic to your website is highly targeted.