Pay-Per-Click (PPC) Advertising

Increasingly, search engines are generating their revenue by charging for the amount of times a link is clicked leading to your website (click-through). It is a form of advertising whereby you bid a price per click, so that your website appears ranked highly in the search engines generated results. Currently Overture (formerly GoTo), and Espotting offer this kind of facility.

K Position can offer a bid management service to ensure that your website appears ranked highly in these featured listings. For a fixed fee, we will constantly monitor the positioning to ensure that we maintain high results and also increase or decrease the bid price, as and when competitors also use this approach.

It is more cost effective than other methods of advertising as it is so highly targeted and easy to calculate the Return On Investment. The results are immediate and this approach can be used alongside a maintained positioning solution as a means of kick-starting the campaign.

Adopting a pay-per-click option enables you to set a monthly budget and gives you guaranteed Top 3 listings. To achieve this K Position will:

• Provide a list of phrases that can be purchased
• Advise on which phrases will give the highest conversions
• Supply an estimated monthly fee based on the current bid price
• Write marketing text for phrases and URLS to maximise the click though rate
• Assuming a UK market, submit to UK pay-per-click engines

The cost of this option is dependant upon the competitiveness of the key phrases used.